Hemos llegado a un millón de fans de Facebook.

Gracias por un millón de buenas razones: ustedes.

Gracias por su apoyo, por sus comentarios, por mantenernos cerca por Facebook todos los días. Gracias por todo esto y por un millón de cosas más, pero sobre todo… gracias por ser parte de nosotros.

The new season is almost here and Benetton is getting ready with a series of social initiatives.
They have to do with colour and wool, the Web and social media.
A contest. And a surprise event that we will tell you about soon.
For the time being, here’s what’s happening on the Web in the next few weeks:
1. on Facebook, an application that lets fans weave and colour their photos like wool, sharing them with the entire world;
2. a game on Twitter where you can talk about the colours of your own world #KnitYW;
3. the Foursquare brandpage shows all the places where there are fans.
4. A contest was started in the blog: our readers were asked to post an original comment on the subject “Benetton and wool”.  From all those commenting, 3 readers will be selected and invited to participate as special guests at the September event.

Come play with us on Facebook, Twitter, Foursquare and the Benetton blog!

500,000 fans on Facebook, 50% growth since the beginning of the year and a whole dedicated team: Benetton is using social networking more and more through targeted initiatives based on a precise communications strategy.

Tens of thousands of contacts on Facebook – with over 55 million post views since January 2011 – thanks to numerous offers: from pages dedicated to products, like Blue Denim, Valentine’s day and Personal styles, which allowed fans to post their favourite articles of clothing on their wall, to applications and games like Colours of you, and initiatives such as the I’m Unique child casting call or the launch of United Songs of Benetton, which let’s users listen to, download and share the tracks of the new CD Benetton Spring Summer 2011.

Benetton is becoming increasingly more social, exploiting all the Web’s tools and platforms: Facebook, Twitter, Foursquare, You Tube and now, there’s United Blogs of Benetton.

The future is on the Web and so is Benetton